Your brand
deserves to be
cited.

Be Cited shows you not just where your brand appears in AI-generated answers, but why AI is saying what it's saying, and what to do about it. Our proprietary audit tool turns real AI responses into practical communications, content and search priorities.

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Why Be Cited
  • 20 years across journalism, PR & communications
  • Data-led audits using our proprietary AI visibility tool
  • Communications-led, with specialist search support where needed
  • UK-based, international experience

Search has changed.
Most brands haven't.

When people use AI to research a question, they increasingly receive a synthesised answer rather than relying on a traditional list of search results, citing a handful of sources along the way. If your brand isn't one of them, you may be missing from the decision.

AI doesn't decide what to say about a brand at random. It draws on an evidence ecosystem: earned media, owned content, directories, reviews and forums such as Reddit. Brands are cited more often when that evidence is clear, consistent and credible, which is where communications, content strategy and search expertise need to work together.

68%

of US Google searches now end without a click to any website, up from 60% in 2024. Context for how search behaviour is shifting overall.

3

areas we assess: authority, structure and narrative clarity

Source: SparkToro / Similarweb zero-click search study, June 2026. This measures Google search behaviour broadly, not AI chat tool adoption specifically.

What you actually get

Both services are powered by this tool. Every audit includes:

  • Five AI platforms tested directly: ChatGPT, Perplexity, Gemini, Claude and DeepSeek
  • Full citation and source analysis, showing where your brand is cited and who's cited in your place
  • Competitor comparison on the same set of real buyer questions
  • Reddit and community platform tracking, a high-trust source AI engines draw on
  • Prioritised recommendations, not a raw data export

See how the tool works

How Be Cited can help

From focused AI visibility reviews to comprehensive audits, content and thought leadership strategy: practical, senior-led work designed to improve how brands are found, understood and cited.

Where most clients start

The AI Visibility Review

A focused review of how your brand appears, or doesn't, in AI-powered search. Actionable findings, clear priorities, delivered fast.

£995
Learn more
Full programme

The AI Visibility Audit & Roadmap

A comprehensive analysis of your content, narrative structure, authority signals and competitive position across AI search engines.

£3,500–£5,000
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Strategy

AI Search Thought Leadership Strategy

A strategic plan to position your brand, or your senior leaders, as cited authorities in AI-generated content across your sector.

Price on enquiry
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The Be Cited approach

Be Cited applies 20 years of strategic communications experience to the AI search era, through a four-part methodology built on authority, clarity, structure and evidence.

Audit

Understand where you stand: how AI engines currently describe, represent and cite your brand.

Clarify

Sharpen your narrative and authority signals so AI engines can confidently identify you as a credible source.

Structure

Organise content and information architecture so it is easy for AI engines to read, understand and reference.

Amplify

Build coverage and citation signals through strategic PR, thought leadership and earned media.

Full methodology

Be Cited sits between communications, AI visibility and search. We use data to understand how brands are represented, cited and compared, then turn that insight into practical PR, content and SEO actions.

Melanie Defries, Founder, Be Cited. 20 years across B2B journalism, PR and brand strategy, working with European tech and scale-up businesses. Read more about our background

Ready to be cited?

Let's start with a conversation. No jargon, no hard sell, just a clear-eyed look at where your brand stands in AI search.

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